Bachelor of Science in Business Administration Major in
Marketing Management

The BSBA Major in Marketing Management is a four-year degree program that equips students with the knowledge and skills needed for success in business. It focuses on developing a strong foundation in marketing principles, consumer behavior, and strategic decision-making to prepare students for dynamic roles across different industries.

Designed for future business leaders, the BSBA in Marketing Management provides a balance of theoretical and practical learning. The program covers core areas such as marketing strategies, market research, advertising, consumer relations, and business communication to help students understand how organizations connect with their target markets.

The Bachelor of Science in Business Administration major in Marketing Management (BSBA-MM) prepares the graduates for careers in marketing, market research, advertising, and public relations. The curriculum provides the graduates with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment. Theory is blended with practicum activities to give the students a broad and enriched base for career in marketing. With a Bachelor’s Degree in Marketing Management, students are armed with a combination of skills that will allow them to strive in the global and highly competitive world of marketing.

The BS in Business Administration major in Marketing Management program aims to produce globally competitive graduates who will be professionally competent, morally upright, and socially responsible contributors to national development.

Specifically, in two to five years after graduation, the BSBA Major in Marketing Management alumni shall:

Apply their knowledge in marketing management to achieving business goals.
Conduct market research and strategic analysis for clients.
Plan, launch, and manage successful marketing campaigns.
Build and manage professional relationships across the organization.
Practice as business professionals for the advancement of society.

Graduates of BSBA Marketing Management in the Philippines are sought after by local and multinational organizations. As a BSBA-MM diploma holder, you can choose to pursue careers in:

Digital Marketing Assistant
Social Media Coordinator
Content Marketing Assistant
SEO Assistant
Market Researcher
Sales and Marketing Associate
Brand Associate
Business Development Assistant
Management Trainee in Marketing
Marketing Assistant
Account Executive
Merchandising Assistant
PR/Advertising Assistant
Customer Service Agent
Junior Sales Trainer
Receptionist
Entrepreneur
Product/Brand Assistant
Order/Billing Assistant
Service Crew

The subjects under the BSBA Major in Marketing Management are designed to build students’ knowledge in business fundamentals while developing practical marketing skills for traditional and digital industries. The curriculum includes minor and major subjects such as Marketing Management, Advertising, and E-commerce and Internet Marketing, which help students understand branding, promotion, and online consumer engagement.

Why Study the BS Business Administration Major in Marketing Management online at OEd?

Online Education is now offering the Bachelor of Science in Business Administration Major in Marketing Management, giving aspiring students and working professionals a flexible way to earn a degree without putting their responsibilities on hold. As one of the first providers of distance education in the Philippines, OEd offers a convenient and accessible learning experience designed for modern students who need to balance school, work, and personal commitments.

OEd’s Bachelor of Science in Business Administration major in Marketing is designed to shape globally competitive marketing professionals. Learn the fundamental theories in marketing and the latest developments in strategies and technology, which are complemented by real-world applications through projects and internship programs.

An online degree in BSBA Marketing Management in the Philippines can prepare you for a robust career after college. From traditional marketing principles to modern practices and digital platforms, students experience a blend of theoretical knowledge and practical application under the guidance of business and marketing leaders in the country.

With an online education from OEd, the Bachelor of Science in Marketing Management program prepares you to become a world-ready marketing professional who can adapt to any challenge.

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Years To Complete

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Frequently Asked Questions About Bachelor of Science in Business Administration Major in Marketing Management

Can you get a Bachelor’s Degree in Marketing Management online?

Yes! While many educational institutions today offer hybrid classes, at OEd, the BSBA-MM program can be completed online. You don’t have to attend in-person classes at any point during your four-year stay to graduate. You can attend all classes and submit requirements through online channels.

What will you learn in the Marketing Management Program?

The Bachelor of Science in Business Administration major in Marketing is a business-centric course. So, the curriculum features courses related to business principles, methodologies, and practices. You will also learn about traditional and internet marketing strategies.

Is an online degree in BSBA-MM worth it?

OEd’s Marketing Management program offers valuable knowledge that you can rely on years after you’ve graduated. Graduates typically have no trouble finding employment opportunities in the country, and even abroad. With plenty of opportunities for career growth, BSBA-MM is a smart investment for your future.

Where can you work with BSBA Marketing Management in the Philippines?

A BSBA-MM degree can be quite versatile, especially since marketing management is a necessary element in businesses’ and organizations’ operations. With that said, degree holders may work for organizations, non-profit, and government agencies. They may also take on roles related to marketing.

Is a career in Marketing Management right for me?

A career in Marketing Management will require business proficiency, people skills, and creativity. You should be ready to take on new challenges and adapt to emerging trends regularly in the BSBA Major in Marketing. This field is fast-paced and competitive, so be prepared to always be on your toes.

Is this the type of career you envision for yourself in the future? Pave the way to success with our BSBA-MM program.

What can you learn from the Bachelor of Science in Business Administration Major in Marketing Management?

It teaches students how to analyze markets, develop marketing strategies, and manage brands. You will also learn digital marketing, consumer behavior, and business communication—skills that help you succeed in various marketing and business careers.

What jobs can you get with a BSBA Marketing Management degree?

Graduates can pursue careers in brand management, digital marketing, sales, market research, advertising, and business development. Many professionals also work in social media marketing, e-commerce, or start their own businesses using the marketing skills they developed.

How long does it take to complete a Bachelor of Science in Marketing Management?

It typically takes about four years to complete. However, through flexible online learning programs like OEd, students can manage their schedules more efficiently while gaining the same business and marketing knowledge needed for professional success.

What skills will you develop in a BSBA Major in Marketing Management program?

This program helps students develop essential skills such as communication, strategic thinking, data analysis, creativity, and customer relationship management. These abilities are important for planning campaigns, understanding consumer behavior, and leading successful marketing initiatives.

OEd’s Go-to Statement

For professionals who would like to pursue their studies and work at the same time, we are the Go-to for flexible distance education with established expertise in the field of online education since 2015. Unlike the other competitors, we value the students by providing the best customer service while giving them the best advice on how to finish their studies as fast as possible. The 24/7 platform accessibility liberates the students to manage their time and learn at their own pace, anytime, anywhere.