Bachelor of Science in Business Administration Major in
Marketing Management

The Bachelor of Science in Business Administration major in Marketing Management (BSBA-MM) prepares the graduates for careers in marketing, market research, advertising, and public relations. The curriculum provides the graduates with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment. Theory is blended with practicum activities to give the students a broad and enriched base for career in marketing. With a Bachelor’s Degree in Marketing Management, students are armed with a combination of skills that will allow them to strive in the global and highly competitive world of marketing.

The BS in Business Administration major in Marketing Management program aims to produce globally competitive graduates who will be professionally competent, morally upright, and socially responsible contributors to national development.

Specifically, in two to five years after graduation, the BS Business Administration Marketing Management alumni shall:

  • Apply their knowledge in marketing management to achieving business goals.
  • Conduct market research and strategic analysis for clients.
  • Plan, launch, and manage successful marketing campaigns.
  • Build and manage professional relationships across the organization.
  • Practice as business professionals for the advancement of society.

Graduates of BSBA Marketing Management in the Philippines are sought after by local and multinational organizations. As a BSBA-MM diploma holder, you can choose to pursue careers in:

  • Management Trainee in Marketing
  • Marketing Assistant
  • Account Executive
  • Merchandising Assistant
  • PR/Advertising Assistant
  • Customer Service Agent
  • Junior Sales Trainer
  • Receptionist
  • Entrepreneur
  • Product/Brand Assistant
  • Order/Billing Assistant
  • Service Crew
marketing management program curriculum

Why Study BS Business Administration Marketing Management online at OEd?

Online Education is one of the first providers of distance education in the Philippines. Top educators at OEd have spent years crafting the ideal curriculum and teaching methods for the modern marketing management student and professional.

OEd’s Bachelor of Science in Business Administration major in Marketing is designed to shape globally competitive marketing professionals. Learn the fundamental theories in marketing and the latest developments in strategies and technology, which are complemented by real-world applications through projects and internship programs.

An online degree in BSBA Marketing Management in the Philippines can prepare you for a robust career after college. From traditional marketing principles to modern practices and digital platforms, students experience a blend of theoretical knowledge and practical application under the guidance of business and marketing leaders in the country.

With an online education from OEd, you will become a world-ready marketing professional who can adapt to any challenge.


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Years To Complete

OEd’s Go-to Statement

For professionals who would like to pursue their studies and work at the same time, we are the Go-to for flexible distance education with established expertise in the field of online education since 2015. Unlike the other competitors, we value the students by providing the best customer service while giving them the best advice on how to finish their studies as fast as possible. The 24/7 platform accessibility liberates the students to manage their time and learn at their own pace, anytime, anywhere.

Frequently Asked Questions About BS Business Administration in Marketing Management

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