Bachelor of Science in Business Administration Major in Marketing Management

The Bachelor of Science in Business Administration major in Marketing Management (BSBA-MM) prepares the graduates for careers in marketing, market research, advertising, and public relations. The curriculum provides the graduates with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment. Theory is blended with practicum activities to give the students a broad and enriched base for career in marketing.

The BS in Business Administration major in Marketing Management program aims to produce globally competitive graduates who will be professionally competent, morally upright, and socially responsible contributors to national development.

Specifically, in two to five years after graduation, the BS Business Administration alumni shall:

1. Practice as professionals for the advancement of society; and
2. Promote professionalism in the field of business.

Management Trainee in Marketing
Marketing Assistant
Account Executive
Merchandising Assistant
PR/Advertising Assistant
Customer Service Agent

Junior Sales Trainer
Product/Brand Assistant
Order/Billing Assistant
Service Crew

** Applicable for New incoming students only. Existing students will go by their respective curriculum. List of courses may change subject to evaluation and crediting.

Number of Units


Years to Complete

* Based on curriculum


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